The Jazz Academy of Music (JAM) was launched by Paul Carr in 2002 to advance and preserve straight-ahead jazz music through education and outreach. Since its inception the Jazz Academy has served thousands of students, providing instruction in Jazz improvisation, history, combo techniques and big band participation. The Jazz Academy programs have helped students build confidence, increase self-esteem and reduce anxieties associated with the pre-adolescence and adolescent development stages.

For the past eight years, the Jazz Academy has extended its reach to the broader community of students and jazz enthusiasts by holding the Mid-Atlantic Jazz Festival (MAJF). The MAJF affords students across the DC Metropolitan area and beyond the opportunity to perform, attend master classes and meet and hear touring professionals (including NEA Jazz Masters) in an intimate setting. In addition to the student benefits, the MAJF also makes jazz music performed by top jazz artists accessible to the elderly and other underserved groups.


Attendees of the MAJF are enthusiastic about jazz music and music education. We expect to have over 3,500 attendees in 2017. The audience is multi-cultural and approximately 40% are residents of Montgomery County, Maryland, which ranks in the top 10 richest counties in the United States. Other attendees reside along the Mid-Atlantic from North Carolina to New York and beyond. The attendee demographics span the generations, as there is a large contingent of secondary-level and college students, their parents, educators and senior citizens. The basic demographic information is listed below:

  • Estimated Attendance: 3,500 + ;
  • Estimated Marketing Impressions: 4 million;
  • Average Age for Audience: 70% are 35 and over;
  • Average Income per household: $60K and more;
  • Ethnicity: African American 55% – White 30% – Others 15%; and
  • Gender: Males 40% – Females 60%.

    The MAJF programming consists of 3 ½ days of jazz music performances by some of the top musicians in the country. Artists like NEA Jazz Masters Benny Golson, Ellis Marsalis, Kenny Barron, Roy Haynes and Jimmy Heath, renowned pianist Mulgrew Miller, saxophonist Bobby Watson and trumpeter Terrell Stafford have graced our stage. In addition, the event has an educational component that includes master classes, film screenings and interviews in front of a live audience with some of the more popular performing artists.

    The 2017 event will include:

  • Jazz Academy of Music Mardi Gras Gala and Pre-Gala Meet-and-Greet;
  • 13 marquee performances on the Main Stage;
  • A high school jazz band competition amongst schools located in the Mid-Atlantic area and beyond;
  • 12 performances on our Club Stage;
  • Master classes, interviews, state of jazz discussions and other humanities programming;
  • Over 30 vendors of cultural art and couture;
  • 4 performances on our Juke Joint Stage;
  • Adult and Youth open jam sessions. 

    The Hilton Washington DC/Rockville Hotel and Executive Meeting Center is an atrium-styled hotel and event venue. It is the perfect location for the MAJF with over 19,000 square feet of expansive and flexible space. The recently renovated hotel features a staff committed to excellence, extraordinary dining options and an outstanding location near the Washington Metro Transit’s Twinbrook Station, making it extremely accessible to most of the popular tourist destinations in the area. The Hilton is just minutes away from world-class shopping and over 200 restaurants.


    This sponsorship packet provides a wide range of opportunities to support the 2017 Mid-Atlantic Jazz Festival (MAJF). We offer your organization an opportunity to either renew your support or become a first-time MAJF sponsor. Your financial support helps to pay for the talent, facilities, staging, scholarships, competition awards and collateral materials essential to hosting this event.
    Your support of the Jazz Academy of Music’s Mardi Gras Fundraising Gala and/or the Mid-Atlantic Jazz Festival will provide you with an opportunity to reach more than 3,500 diverse patrons from the ages of 8 to 88. The MAJF now attracts patrons from all over the U.S. and internationally. Sponsors will receive extensive benefits designed to complement each business’ strategic marketing objectives, philanthropic initiatives and provide a return on investments with brand awareness.

    For additional information regarding sponsorship, advertising or contributions or with any questions please feel free to contact the office at 301-871-8418.

    The Jazz Academy of Music, Inc.

    Main No.: (301) 871-8418

    Facsimile: (301) 563-9339


    Festival Website:

    The Corporate Sponsorship Team includes:
    Karmen Carr (
    Francine Garner (
    Iva Ambush (
    Karen Lovejoy (

    The Jazz Academy of Music is a registered 501(c)(3) nonprofit organization with Tax ID #51-0431430 and your donation/support may qualify as a charitable deduction for federal income tax purposes. The tax deduction is limited to the excess of the contribution over the fair market value of any items received in exchange for the donation. Please consult a tax advisor or the IRS to determine whether your full contribution is tax deductible.

    Click Here for 2017 Mid-Atlantic Jazz Festival Sponsorship Brochure